Content that looks like you
on your best day.
We create purposeful content to get you where you want to be.
We’re The Framed Eye, a creative studio in Boise, ID, creatively led by Gerard, working with businesses across Boise, Meridian, Eagle, Caldwell, Nampa, Portland, OR, and beyond. We believe good content comes from good relationships, creative vision, problem solving, and good communication. We get to know your people, your product, and your quirks, then make visuals you’ll actually be proud to post.
⸺ What we do
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Brand, product, team, and space — real people, real light (or studio light), real detail.
Internationally published professional photography and editing for all kinds of content creation: from stunning portraits to product photography, jewelry photography, sports brands, handmade goods, dance, and event coverage.
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Reels, short brand films, and behind-the-scenes moments people actually watch.
We create with purpose. From brainstorming sessions to developing content, and implementing branding guidelines across all platforms. We become part of your team, following the same vision and goals, and we develop content strategies and branding guidelines that speak to your vision and voice.
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We meet, we chat, we think, we play, we dream, and then we create with purpose. From brainstorming sessions finding your voice and ideal customer to developing content, and implementing branding guidelines across all platforms. We become part of your team, following the same vision and goals, and we develop content strategies and branding guidelines that speak to your vision and voice.
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A clear plan so you’re not scrambling for something to post on Thursday.
Develop creative content with PURPOSE and STRATEGY that is ready to be implemented across multiple platforms. The famous brand awareness and consistency: build your community and build focused target demographics to stand out above the competition noise, building trust with your audience genuinely, consistently, and reliably.
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Monthly shoots and a steady stream of content, so your brand never goes quiet and is always in people’s minds (while shining in the spotlight like it deserves to).
One-off shoots give you a great week. Consistent content builds a brand. Most of our clients work with us monthly, which means we know your business inside out, we plan ahead, and you always have fresh photos and video on hand.
Our vibe
Quality is non-negotiable
Always learning new things
Honest constructive feedback
We like coffee (mocha is king)
Playful and daring ideas are always welcome
Work-life balance is essential for productivity
Transparent communication
Chicken noodle soup is the modern-day potion cure-all
Getting people excited about their own brand
Not our thing
Rush jobs with no plan
“This is fine”
Brands that want to look like everyone else
Compromise quality for quantity
Micromanaging
Bullies (we have 0 tolerance for those)
Black licorice
Overhead soulless ceiling lights
Let’s create something
that matters.
Reviews & Testimonials
Services provided: Product Jewelry Photography, Social Media Management & Content Creation, Creative & Art Direction.
“With over fifty years of experience in the Fine Jewelry industry, I have never had anyone bring such life and light to my custom jewelry pieces and inventory. Gerard Regot’s vision, eye for detail, dedication to precision, creative writing, and passion for perfection, have increased sales, traffic, and engagement on our Social Media platforms, adding to our client base. The Framed Eye’s work elevating our custom jewelry designs and inventory has far exceeded all of our expectations. Absolutely EPIC work!”
- Anita, Anita’s Jewelers
“Working with Gerard at The Framed Eye has been nothing short of a gift. He has an incredible eye for detail and a rare ability to capture the true beauty and intention behind every collection. From the smallest textures to the overall vision, he consistently brings everything to life in a way that feels elevated, timeless, and deeply thoughtful.
Beyond his talent, Gerard goes above and beyond in ways that truly don’t go unnoticed. He pours so much care, creativity, and dedication into his work, and it shows in every image he delivers. His photos have played such a huge role in helping my work shine and feel cohesive, professional, and artfully told.
I am endlessly grateful for his passion, his patience, and the heart he brings to every shoot. If you’re looking for someone who truly sees your vision and knows how to capture it beautifully, Gerard is your person. ”
- Kate, Owner, Wild Rose Bridal Co
Services provided: Creative Direction, Content Development Strategy, Photography, Videography.
Services provided: Personal Branding Content Creation, Photography & Editing.
“I have worked with Gerard for roughly around 4 years and each time I have a photoshoot with him it is an amazing experience!! He always makes me feel so confident in myself and my modeling. He's what makes me like going to photoshoots so much! The end results (the pictures) are always amazing and are top quality with details and edits.”
- Alia
About Us
Hi, we’re The Framed Eye.
We’re a Boise creative content and marketing company that makes photo, video, and content for brands that care how they show up. Our work comes down to one belief: when your content feels like you, is well made, and quality is on point, people trust you faster, remember you longer, and come back more often.
Where we come from
The Framed Eye grew out of more than twenty years of hands-on work in film, photography, and creative direction. Our lead creative, Gerard, started with short films and photography in cinema school and a background in both media arts and visual arts. Since then, the studio’s work has spanned portraits, product and jewelry, dance, advertising campaigns for small businesses, video production for local businesses, and content plans for brand-new brands. After years as a creative and art director, that experience became The Framed Eye, now based in Boise, ID.